LISTEN Addiction Initiative and Six Other Viacom Campaigns Win Cynopsis Social Good Awards

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series that has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram. More than 2 million viewers also watched MTV’s Prescription for Change: Ending America’s Opioid Crisis, a potent documentary companion to the overall campaign. Hosted by Grammy Award-winning artist and recovering addict Macklemore, the special was an arresting exploration of the carnage addiction can incubate. A candid conversation with President Obama highlighted the urgency of the crisis:

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign, and its understated Vote Your Voice spots earned top Hash Tag Promotion.

Viacom International Media Networks earned the seventh honor, for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

This year’s showing followed a 2016 ceremony where Viacom earned a half dozen honors on the strength of campaigns with Get Schooled and Witness, as well as work by MTV and Nickelodeon, and a collaboration between Comedy Central and Velocity.

Here’s a list of all Viacom 2017 nominations in all categories, along with clips showcasing select shows or campaigns. Winners are noted beside the campaign name.

Awareness Campaign or Initiative
Logo – Global Ally

Awareness Campaign/Initiative – Children’s Issues
Nickelodeon – Nick Jr. Beyond the Backpack

Awareness Campaign/Initiative – Civic Empowerment
BET Networks- BET “Vote Your Voice” Campaign

Awareness Campaign/Initiative – Health & Wellness 

BET Networks – BET Goes Pink 2016
Spike – Veterans Operation Wellness Pull-Ups Challenge
Spike – VOW Fights: Spike’s Veterans Operation Wellness and Bellator MMA
Viacom – Viacom’s Listen Campaign

Best Episode with a Social Good Theme
Viacom – Listen: Facing Addiction in America
Viacom International Media Networks – Nickelodeon’s Together For Good & UNICEF

Best Get out the Vote campaign
BET Networks- BET “Vote Your Voice” Campaign
MTV – Elect This

Best Spot (30 seconds or less)
Viacom International Media Networks – Nickelodeon’s Together For Good & UNICEF – WINNER
Viacom Velocity – BET “Vote Your Voice” PSA
Viacom Velocity – WorkaLOLcats- American Legacy/Truth PSA

Best Spot (Over 30 seconds)
MTV – Elect This Campaign
Viacom – Viacom’s Listen Campaign

Branded Campaign for a Digital or Mobile Platform
Logo – Fill in the Blank – WINNER

Branded Campaign for a TV Series or Special Programming
Viacom – Listen: Facing Addiction in America – WINNER
Viacom Velocity – MTV & Taco Bell’s Live Más Scholarship Experience
MTV – True Life: We Are Orlando

Digital Media Campaign
BET Networks – 2016 HBCU College Snapchat College Tours – WINNER
Viacom Velocity – WorkaLOLcats- American Legacy/Truth PSA

Diversity Campaign or Initiative
Logo – Global Ally
Viacom International Media Networks – Nickelodeon’s Together For Good & UNICEF

Facebook Campaign or Initiative
BET Networks- BET “Vote Your Voice” Campaign

Hash Tag Promotion
BET Networks- BET “Vote Your Voice” Campaign – WINNER
BET Networks – BET Goes Pink 2016

Integrated Campaign
Logo – Logo’s Global Ally: Day of Disruption
MTV – Invisible Ads
Viacom International Media Networks – Nickelodeon’s Together For Good & UNICEF

Integrated Campaign for a TV Series or Special Programming
MTV – MTV’s “Sweet/Vicious”
Spike – VOW Fights: Spike’s Veterans Operation Wellness and Bellator MMA
VH1 – Behind The Movie: ‘Exploring Chicago with the Cast of ‘Barbershop: The Next Cut’

Integrated Social Campaign for a Brand
Viacom Velocity – WorkaLOLcats- American Legacy/Truth PSA

Nonprofit/Corporate Partnership
Logo – GLAAD Media Awards on Logo
Viacom International Media Networks – Nickelodeon’s Together For Good & UNICEF
Viacom Velocity – MTV & Taco Bell’s Live Más Scholarship Experience

Partnership with a Celebrity/Athlete/Character
Viacom International Media Networks – Nickelodeon’s Together For Good & UNICEF

Philanthropic/Human Rights Campaign
Logo – Global Ally
Logo – Trailblazer Honors – WINNER

Public Service Announcement
Viacom International Media Networks – Nickelodeon’s Together For Good & UNICEF – WINNER
BET Networks – BET Goes Pink 2016
BET Networks – BET “Vote Your Voice” Campaign
Viacom – Viacom’s Listen Campaign

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